With Notre-Dame des Anges, Estandon is bolstering (its) brand image
Estandon, an old brand created after the Second World War, joined the local wine cooperative in 2005 and then, in 2012, became the name of that cooperative of 250 wine-makers in Provence.
It was the result of solid relationships between producers
This major union in the region operates within Notre-Dame des Anges, whose additional terroir designation (DGC) offers it the opportunity to upgrade its rosés. “This opening of the market was the result of the solid relationships between producers in the area and their desire to promote their unique terroir”, emphasizes Philippe Brel, GM of Estandon Cooperative in Provence.
“That difference was enough to confirm the utility of a specific designation, which clearly goes hand in hand with the premiumization of Provence wines”, Philippe Brel explains. “This necessitated a multi-layered approach: work on the collective brand, work by everyone on their own upgrades, and advance work by the producers on their product portfolios and on an analysis of their potential.”
Estandon’s Notre-Dame des Anges rosé embodies that strong identity with an enormous crocodile printed on the label, a replica on paper of the stuffed creature hanging from the ceiling of the chapel at the sanctuary in Pignans. This personalized, historical visual tells the story of the product and its environment to consumers who are increasingly interested in understanding what they are drinking. It also reflects the (good) nature of this rosé. Made primarily of Provence’s three star varietals, Grenache, Cinsault and Syrah, it charms consumers with its youthful freshness, invites them on a flavourful journey with its exotic fruit, makes their pleasure last with its long finish, and awakens their senses with its slightly spicy notes.
“It’s a good thing that the members of the cooperative promote the wine at their individual wineries, as this also showcases our role as brokers, particularly since we foster its development through our active sales forces”, notes Philippe.
Notre-Dame des Anges has a clear, bright colour with glints of peony, and a nose of white fruit and flowers. On the palate, it is full-bodied, fresh and slightly spicy, with notes of exotic fruit.